City of Sarasota Rebrand
BRIEF
Design a new logo for the city of Sarasota that can serve as a jumping-off point for a new identity system. The new logo should bring increased awareness and a current look to Sarasota as a unique and vibrant home, vacation, and cultural destination.
CONCEPT
This concept focuses on showing the variety of elements that represent Sarasota as a lively and fun city: Ringling Bridge, a Circus pattern(from Ringling Bros. Circus), a flamingo, sea waves, and a sunset. Those unique elements are combined into a big rounded “S” shape, which represents “Sarasota”.
